In his 1984 arena shaking B-side Kids Wanna Rock, Bryan Adams exhorted his fans to ”Turn it Up! Turn it up!” But now, faced with a measure of hearing loss from decades of playing at eardrum-piercing decibel levels, the British Columbia-born rocker is the public face of a global campaign suggesting that listeners might want to turn the music down a tad.
Next step would be to turn people on to good quality sound and an appreciation for dynamic range.
Posted by petercook 